Our ambition
Is to modernize the shirt, to adapt a conventional product, while preserving its know-how and manufacturing traditions through a totally modular and innovative product..
Our values
Are based on the reliability and quality of our products. The design and the innovation of our shirts preserve a traditional know-how.
Our commitment
In a world where mass consumption has a disastrous impact on our planet, (fashion being the second most polluting industry), Lilet is committed and proposes an innovative concept with strong environmental values and thus to be part of a more sustainable fashion project.
The concept itself is committed, better consume without depriving yourself. Thanks to the modular collars and cuffs, change the look of your shirt without having to buy another one. Having a Lilet shirt with collars and cuffs, it is to have thousands of combinations of style with a minimum of products.
The shirts and accessories are made from scraps or recycled fabric. The shirts are handcrafted in Portugal/Italy in traditional workshops.
Lilet has chosen to create collections on a human scale, made by human beings, (a bit like in Lucienne's time). It is also to limit waste that Lilet produces capsule collections with two seasonality (summer, winter).
To own a Lilet shirt with collars and cuffs, is to possess thousands of style combinations with a minimum of products.
Lucienne Brechotte
Our story
Lilet is Lucienne Brechotte, but everyone knows her by her nickname Lilet.
Lilet is the beloved grandmother of the founder Charline, from their love story was born a brand like no other.
Lilet is 97 years of pure love and kindness for her family, her 2 children and especially her 4 grandchildren.
Lilet is also a force of nature who rises above everything and to whom nothing scares. She is nothing but sweetness and kindness, she is the stereotype of the “Grand-mère gateau”.
In other words, you had understood that Lilet is the backbone of the Brechotte’s family.
But Lilet is also and above all a great seamstress, a passion that she had share with Charline from her youngest age...
Quote under photo of Lucienne :
"In my time we repaired things, a torn garment, a broken vase... we owned little but we cherished them."
Founder
Charline is the founder of Lilet, but first of all the granddaughter of Lucienne.
Charline was born in Paris and grew up in Geneva (not far from Thonon-les-Bains where her grandmother lives). From her earliest childhood, her parents gave her a taste for travel and adventure.
Always looking for new and exciting experiences, Charline travelled to many countries where she worked in the design, fashion and luxury sectors, including India, Lebanon, and China before returning to Switzerland.
Her passion for fashion was passed on to her very early on by Lucienne. Hours spent together, sitting on the sofa in her living room, explaining to her how to sew. These moments of tenderness and sharing with her seamstress grandmother, are at the origin of this love of fashion and this project like no other.
This project is a perfect reflection of this trans-generational love due to the authenticity and originality of this concept.
Charline Elmaleh
We believe in a different way of asserting oneself while still maintaining standards.